About Us

Everything you've ever wanted to know about Iowa Audio Video... and then some!

Our Great Story

Iowa Audio Video's History

Iowa Audio Video, Inc. (IAV), a locally owned indepenndent affiliate of MOOD: Media, or MOOD: Des Moines, is an established professional Audio/Visual Contractor that specializes in design and installation of state of the art Audio/Visual Systems, Digital Signage, Drive-Thru Communication Systems, Background and Foreground music services, Commercial Television Programming and Messaging on Hold.

Our History

With a sucessful 25 year history in the AV World in Austin Texas,  James Harle decided to make the move to the Midwest, where, in 2005 he aquired Commercial Audio Video with offices in Sioux Falls, SD, Fargo ND, Bismark, ND and Des Moines, IA, with a partner, and relocated from Austin,Texas to Sioux Falls, SD. In 2011 he spun off the Iowa markets and formed Iowa Audio Video. James now makes his home in Urbandale, IA.  In 2016 he aquired Wisconsin Audio Video (formally Pridham Electronics),  an AV integration firm and Mood Media independent affilliate with offices in Madison WI, Eau Claire, WI, Wausau, WI and Rockford, IL.

Our MOOD: Media, or MOOD: Des Moines & Mood Wisconsin, franchises has operated continuously for over 60 years in Iowa And Wisconsin. Every day we work closely with our clients; Architects, Engineers, Developers and of course individual Business Owners and Managers to provide a wide variety of services from the design of interactive boardrooms and High-End Music Systems and Digital Signage Networks, to the enhancement or minimization of distracting noise in a workspace. Whether improving an existing sound reinforcement system or design/build of a new music, video or Digital Signage system we offer a systematic approach that meets the needs and concerns of our clients and accommodates the specific goals of each.

What We Do

Audio Visual Integration
As a provider of audio and acoustical solutions to thousands of clients throughout Iowa, we consult with clients to define and create integrated solutions that utilize technology to improve the ability of employees to work together and share knowledge. We specialize in the following products:

  • Professional Boardroom AV Integration – Media Systems
  • Audio Visual System design and Installation
  • AMX, Crestron, and other Open Architecture Control System Programming
  • Sound Reinforcement Systems design and installation
  • Video Wall Design and Implementation
  • Large and Small Venue Projection Screen Installation
  • LED, LCoS, LCD Digital Projector and Projection System Design
  • Digital Signage and Marketing solutions 
  • Digital Video Surveillance system design and installation
  • Satellite and broadband distribution systems
  • Conference and Meeting Room Audio and Video Room Combining Systems
  • Speech Privacy Systems (Sound Masking or White Noise)
  • Acoustical Treatment and Noise control System design and installation (Reverberation or Sound Blocking)
  • Commercial intercom systems (QSR, C-Store, Industrial)
  • AV Equipment Maintenance and Maintenance Contracts
  • Drive Thru Intercom Systems and Service for QSR Industry by HME, 3M, Panasonic and others
  • Professional Service and Installation

Digital Signage provides an innovative way for organizations across a wide variety of industries–including financial services, retail, government, education, healthcare, sports, entertainment, safety and security, and transportation–to improve the customer and end-user experience, and strengthen their competitive advantage.

  • Marketing: Promote, up-sell, and cross-sell products and services directly to customers in the store
  • Enhanced customer experience: Deliver entertaining and informational content to reduce perceived wait times
  • Communications and training: Broadcast real-time executive and internal communications; offer cost-effective, flexible training options
  • Information: Share up-to-date schedules and news right where people need it most in addition to providing real-time location and directional guidance
  • Advertising: Sell screen time and real estate to third-party advertisers

As an Audio/Video service provider with more than 60 years’ experience, Iowa Audio Video thru its MOOD: Media, or MOOD: Des Moines, affiliation has the end-to-end resources to fully develop, customize, manage and maintain a solution. From consultation and design to sales, installation, service, and training, plus full content creation services if you need it, Iowa Audio Video | MOOD: Des Moines keeps it simple and affordable. We’re the true single source provider to match your needs to the perfect solution.

Speech Privacy (Sound Masking or White Noise) is the process of introducing ambient noise that gently overrides the sounds that ceiling panels do not completely reduce, making a workspace more comfortable and productive. Adding Sound Masking to your office space can improve the performance of your space by 50% and is acoustically equivalent to tripling the distance between employees. Distractions can be minimized which ensures you are creating a more productive environment for your employees. While the open office plan is designed to encourage interaction and collaboration, noise from meetings, speaker phones and conversation can be overwhelming. Employees also need the opportunity to work independently without interruption.

Iowa Audio Video Speech Privacy Solutions will work in conjunction with your ceiling and panel systems to create an environment that encourages teamwork while allowing autonomy for your employees. As an industry leader in Speech Privacy Solutions, Iowa Audio Video can offer you an affordable acoustical solution that can significantly improve the comfort and productivity of your office space.

Every environment in your life can be affected by a noise problem and soundproofing and acoustical treatments can be applied almost everywhere. Iowa Audio Video offers a sound control solution for every type of noise problem. Utilizing our advanced acoustical measurement techniques, Iowa Audio Video can minimize acoustical problems in the workplace. Our expert staff is available to help meet your soundproofing needs, offering excellent advice on noise control product selection and installation.

Where We Are

Iowa Audio Video operates locally, in and around Des Moines, Omaha Ames, Fort Dodge, Dubuque, Ottumwa, Creston, Marshalltown and Mason City. Additionally, Iowa Audio Video is part of the MOOD: National Service Network of service making our installation professionals talents unrivaled in the industry. Thru the MOOD National Service Network we have access to more than 450 professional technicians who can mount, connect and set up all equipment for any location across the country.

The Start of Muzak | Iowa Audio Video

Between 1946 and 1947, Hulbert Taft of Taft Broadcasting formed Transit Radio, Inc. and placed an FM radio -Des Moines IA (KCBC FM) – tower on the top of the Equitable Building in downtown Des Moines, Iowa to power the Des Moines city busses with soothing music to encourage riders to utilize public transportation.  This tower would later in years become, Muzak.  

Early Years of Muzak

Early background music did fairly well for Muzak, but the company really started taking off in the 1940s. As World War II required more and more industrial production, company researchers made a surprising discovery: Muzak could apparently make workers happier and more productive. Muzak patented a system called Stimulus Progression that offered 15-minute blocks of instrumental background music that provided listeners with a subconscious sense of forward movement. When workers listened to these blocks, they got more work done. 

In retrospect, the science behind these Stimulus Progression studies may have been a bit dubious, but it really helped Muzak franchise and sell subscriptions to businesses. Not even the White House was immune to the allure of Muzak’s agreeable tunes; the presidential residence was wired for Muzak in 1953 during Dwight Eisenhower’s administration. (He wasn’t the biggest presidential fan, though; Lyndon Johnson actually owned Muzak’s Austin franchise during the 1950s.) Soon Muzak’s tunes were hitting tens of millions of ears each day.

Des Moines, Fort Dodge, Madison, Eau Claire, Wausau, Rackford, Omaha
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